Meet the Founder

Cassandra is an experienced entrepreneur and advisor specializing in start-up and early-stage companies. With a career focused on developing and growing membership-based communities and platforms, she brings a wealth of knowledge and expertise to her clients. 

Most recently, Cassandra co-founded and served as Chief Membership Officer of Well Traveled, a members-only platform that focused on community and curated content within the travel space. She was instrumental in growing the platform alongside key partners, including SmartFlyer, Virtuoso, 1 Hotels, Proper Hotels, Rosewood, Belmond, among many others. Prior to this, Cassandra was recruited as the second employee to help launch The Britely, a new social club in West Hollywood, where she built a vibrant community of influential business professionals and local tastemakers, partnering with leading brands such as Montage, Pendry, and Wolfgang Puck. Cassandra's previous role as the Director of Membership & Communication at Brentwood Country Club, one of LA's most exclusive golf and tennis clubs, allowed her to oversee key relationships with many of the city's most prestigious leaders. 

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